Apparel Industry Analysis - First Apparel Accessories Design Team

Driven by rapid technological iteration, the fashion industry will soar to new heights, with an expected annual growth rate of 9.36% by 2027. Many companies are embracing digital technology and adjusting their sales strategies based on growing consumer expectations.

Today, the China Europe Fashion Research Institute is trying to predict what the fashion industry will look like in 2030, in order to reveal the biggest fashion trends that consumers and fashion brands are jointly concerned about.

Technological progress and constantly changing consumer behavior will shape the way businesses operate and interact with their target audience. The following are some of the main trends expected to dominate the business world by 2030:

Hyperpersonalization

Personalization has become a persistent pursuit of consumers, demanding faster multi-channel experiences tailored to their preferences. Fashion brands are now able to deploy better tools and technologies to process data faster and gain a deeper and real-time understanding of customers' shopping methods. As businesses collect more and more detailed data about consumers, their needs, and behaviors, shopping experiences can be more customized.

Social media and communities as sales channels

The social commerce market is growing rapidly. Between 2022 and 2023, this number has increased by over $300 billion, and is expected to reach approximately $2.9 trillion by 2026. With such huge growth, different platforms are hoping to seize the opportunities brought by online sales. This has led social media platforms to adopt e-commerce solutions, now collectively referred to as social commerce.

The youngest generation has turned to social media to purchase products. Generation Z and millennials are more likely to search, interact, and make purchases through social media rather than using search engines and brand websites. Nearly half of fashion brands indicate that social media sales are a top priority for their future strategy.

Personal Assistant

By 2024, consumers' retail spending through chat robots will reach $142 billion. Compared to the $2.8 billion in 2019, we can see that this trend has significantly increased and will not stop.

Personal artificial intelligence or robot shopping assistants are intelligent systems designed to provide personalized and customized experiences for online and physical store shoppers. These solutions play a crucial role in guiding customers throughout the entire shopping process, aiming to increase customer engagement, cultivate loyalty, and ultimately drive sales.